On Air Blog

3 Reasons To Use A Professional Voice Over In Audio Messaging

Published on October 26, 2016 by Bruce

Have you ever heard a commercial or on hold message with an amateur voice over?  They can sound unnatural, unprofessional, and worst of all cheap.  Just because someone can read a few lines on a script doesn’t mean they know how to voice a commercial, on hold message or company greeting.  The difference between a professional voice over and an amateur recording is astonishing and could make the difference between a listener staying engaged and potentially deciding to buy, or deciding to tune out or hang up the phone.

Here are 3 reasons why you should hire a professional voice over for your audio messaging:

Professional voice overs are a skill learned with experience.

Reciting lines about your products and services sounds easy enough, but creating a quality voice over of that information is an art and not everyone can do them.  Voice over artists have professional experience.  They have learned how to take a script and deliver it to your target audience in a way that is naturally compelling.  They are able to make the information and/or characters in your script come alive.  They have experience working with professional producers, have honed in on their voice over skills and have proven that it’s not as easy as it seems.

Professional voice overs are real marketing tools.

An experienced voice over artist is also an experienced marketer.  They’ve been delivering messages from a wide range of businesses and organizations for a long time.  They know how the tricks of the trade and how to use the proper intonation, pitch and delivery to best highlight your products and services.  They’ll know which parts of the script to emphasize, where to grab listener’s attention and where to add pauses.  In essence, they’ll bring your advertising copy, message on hold or audio greeting to life and engage listeners in your messaging.

Professional voice overs are less expensive than you think.

Voice overs are available at reasonable prices and vary depending on the artist.  You will be able to find the right voice at a price that fits your budget.  On Air has a vast voice talent bank.  We have local, commercial, regional and international multi-language voice over artists to choose from.  The studio engineers at On Air work with these voice over artists on a regular basis and will know which voice will work best for your audio project.  We will help you choose a voice that will best showcase your brand, what you have to offer and best reach your target audience.   

Whether you want to produce an audiobook, corporate video narration, radio or television commercial, on hold message or other audio greetings, On Air has a voice talent that will work best for you.  Listen to samples from our voice talent bank.


Did you know?

In 1876, Emile Berliner invented the first microphone used as a telephone voice transmitter.